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Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

Who doesn’t like to splurge when they are on vacation? Why would anybody prefer to fit their enjoyment within a budget? Everybody wants to make the most of their vacations, and watching your budget while vacationing does not make for much fun. Just because you are on a budget doesn’t mean you can’t have a little luxury in your life. For many vacationers, the uncertainty of how much a vacation will end up costing leaves them apprehensive about traveling. There are over four hundred all inclusive hotels and resorts spread around the Caribbean which are expressly designed for people who want to be pampered and to enjoy world-class food, drinks, and activities without having to worry about busting their budgets. All inclusive vacations give vacationers the option of making the most of the money they have available – and their popularity, with guests returning year after year, attest to the fact that all inclusive is an ideal choice for most vacationers. You pay one upfront price at the beginning of your vacation; and after that you can forget about money and just enjoy yourself.

There are different types of all inclusive vacation resorts which cater to different types of vacationers. Some are designed for families; others for couples, singles, and even gay people; and each resort has special activities, programs, entertainment, and events which cater to its particular clientele. There are even hedonistic all inclusive beach resorts which offer nude beaches, swimming pools and hot tubs; and even nude marriage ceremonies! Just as there are many different types of all inclusive resorts, the services and activities offered differ from one resort to another. Some all inclusive packages include only the airfare and lodging, whereas others include meals, drinks, entertainment, tours, and transfers. There are other packages which include all meals, drinks, and activities, but not airfare. It is usually cheaper to pick an all inclusive vacation package which includes the airfare instead of spending for airfare separately (unless you have frequent flier miles to use up).

The chief criticism of all inclusive vacations is that most guests never leave the resort since everything is provided right there, for free; so people don’t really interact much with the local people and culture. Of course, all inclusive vacations are not for everyone. If you are the type who likes to get away and poke around on your own – and you are not overly worried about how much money you are spending – then all inclusive isn’t for you. However, most all inclusive resorts offer tours to cultural and scenic attractions in the area, and many devotees of all inclusive take advantage of these opportunities to use their hotels as a base from which to explore the surrounding area, and then return at night to relax in the lap of luxury once more. Since so many people’s travel budgets have been slashed in the past few years, all inclusive vacations are more popular than ever before; all inclusive vacations are the perfect solution for people who want to enjoy themselves to the max within a strict budget.

 

If you are one of the legions of people who have acquired, or are about to obtain a new pet snake, then you are also about to have a rewarding experience. Snakes have a lot to teach us. A properly maintained terrarium can be a work of art – many are prominently displayed in homes – so long as the snake keeper keeps some essential information in mind:

· Be sure you give your snake enough heat – that means enough for the snake, not you. A snake is best kept at warmer, summer temperatures of 85 – 100 degrees F, unless being cooled for hibernation. Temperate zone species may tolerate a 30 degree drop in temperature at night, but tropical species rarely do well with such fluctuations.

· Never, ever use your snake to scare somebody! Many people are afraid of snakes, some pathologically so. Using a snake to scare a person is irresponsible of you, may cause injury to another person, and is traumatic for the snake.

· Be sure to feed your snake an adequate diet at appropriate intervals. Snakes under 3 feet in length should generally be fed prey about the size of an adult mouse once or twice a week. Larger snakes take more or larger prey at less frequent intervals. Truly large snakes may eat only once per year, but these are not snakes for novices.

· Do not handle snakes after feeding, or until they have digested their meals. If a snake is handled too soon after eating, it is often likely to regurgitate the meal, and may refuse to feed for many days afterward.

· Snakes must shed their skins, but they do much better if you do not help them. If the snake has been fed and watered well, it will grow, and the old skin is carefully broken by the snake and shed in one piece. If a snake sheds in patches, it may be dehydrated or have a nutritional disorder.

· Do your homework! Buying a snake is not the same as knowing how to care for it properly. It is your responsibility to learn about your snake and any special needs it will have in captivity. For example, unless you carefully teach your snake otherwise, many have specialized diets: garter snakes eat fish and frogs, hognose snakes eat toads, and corn snakes eat small rodents and eggs.

· Get a snake veterinarian lined up now. Snakes have a slower metabolism than us mammals, so they may manifest symptoms long after contracting an illness. Waiting to find a qualified vet until the snake is ill may be too late.

· Clean the snake’s cage as it becomes dirty – don’t merely wait for Saturday morning. Only use appropriate disinfectants for a snake cage. You may use rubbing alcohol, soap, and specialty products available at your pet shop. Do not use chlorine bleaches or industrial cleansers such as Ajax or Comet, because their residues are often toxic to snakes. Lysol is particularly dangerous.

· Always wash your hands well with soap and water after handling your snake or the cage accessories. Snakes, like most animals, may harbor dangerous bacteria such as Salmonella.

· Okay, now go watch your snake and have some fun!

As an “Abundant Life Coach” I get asked about the meaning of “financial abundance” very often. What this means to you can be the difference between living the lifestyle of your dreams, or settling for something less than your dreams. I want you to live the life of your dreams!

Here, then, are 5 Essential Factors of Financial Abundance:

“The Abundant Mindset”

Thousands upon thousands of books, articles, media, programs, and so much more have been produced that discuss the awesome power of our minds, and the influence of our thinking upon our lives. It is difficult to say enough or emphasize enough that truth. As I see it, we are exactly as we think.

In my work, I recommend the adoption of an “Abundant” mindset. This means so much more than finance or money, however, for the purposes of this article, I will discuss abundance only as it applies to the world of money and finance.

A financial abundance mindset means enjoying an abundant amount of money, and yet not allowing greed. Greed does not work (sorry, Gordon Gekko). Of course “financial abundance” will be a relative concept; it will probably mean something different to each person. Greed, however, is fairly obvious; it is almost like knowing (within your mid or heart) the difference between right and wrong.

Further, a financial abundance mindset means having the monetary means or resources to enjoy an abundant lifestyle, yet balancing your financial wealth with philanthropy and generous giving (see point 4). When one’s personal motives are clearly defined and one’s goals are aligned with those motives, then financial abundance becomes clear.

“Specialized Knowledge”

The largest difference between the rich and poor (or the “haves” and “have-nots”) is knowledge. Or, more specifically, the largest difference is a specialized knowledge; meaning that they have the “right” knowledge and also know how to use that knowledge to their advantage. In other words, specialized knowledge is the information or data itself, coupled with the wisdom to know how to use the information or data.

For many, specialized knowledge is an academic education such as medical or law school, while for others this might mean computer programming, aviation repair, or something. Further, many of those with a financial education know how to leverage their own money to make more money. Obviously the point is that specialized knowledge translates to earning ability.

“The Power of Compounding Interest and Investing”

For many people, diligent savings and investment of a consistent percentage of income over considerable lengths of time has lead to financial abundance. I would certainly add that economic factors always play a significant role with regard to risk in investments. Even so, living well within one’s means while investing and saving can very often lead to financial abundance.

“Generous Giving”

Generosity does not necessarily mean giving away or donating money. Mr. Zig Ziglar has said: “If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.”

This is so very true. It must be an unwritten law of nature that over time, our generosity is paid back several times over. Of course there are exceptions to every rule, and yet employing an attitude of generosity is always a safe bet for a great return. And, if nothing else, it is an illustration of excellence of character.

“What You Love Over Time”

We should seek ways to turn what we love to do into a good living. I am a firm believer that when we do what we love doing, money very often comes as a byproduct, because our focus is not so much on making money as it is on enjoyment and lifestyle. Over time, money tends to take care of itself in large part when we are doing what we enjoy, especially when it helps others.

In conclusion, the very first point – having an abundant mindset – sums up all of the points I have made in this article. When we do what we love to do; when we are generous and seek to help others; when we live within our means and save money; when we always seek a more specialized knowledge…we then have an abundant mindset, and are bound to realize financial abundance.

What does the term ethnic food mean to you? To me, I think of the different countries and the cuisines they have to offer. One such type of food that greatly prevails all others is Indian Food. Well what does Indian cuisine consist of you may ask? Indian food is derived from India and uses a blend of subtle herbs and spices. In this form of cooking, there is a great amount of variation in the meat, vegetables, and spices used. The majority of Indian cooking is made up of vegetables and yet there are several meat and poultry dishes as well. Within India, there are two main yet distinct methods of cooking seen in both North India and South India.

Common Food Found in Northern India:

– roti: a traditional Indian flat bread eaten with Indian curries or cooked vegetables

– naan: resembles the western “pita” bread and is eaten with Indian curries or cooked vegetables as well

– kulcha: another form of tasty flat bread, usually found from Punjab

– tandoori chicken: form of chicken that is marinated in yogurt and tandoori spices, it is cooked in a large clay oven

– palak paneer: cooked spinach with minor cheese cubes and marinated with curry powder

– channa masala: chickpeas smothered in zesty sauce and marinated with curry powders and masalas

Common Food Found in Southern India:

– dosa: a type of South Indian crepe and made from rice and black lentil

– idli: a small spongy cake made from rice and black lentil

– vada: a small snack made from lentils and containing small pieces of onions as well as green chilies

– sambar: a thick spicy soup consisting of lentils and vegetables

As you can see, the above dishes are quite unique from western foods such as hamburgers and fries. In Northern India, there is a considerable amount of curry powder used in specific items. Whereas in South India, the spices are not strong and are much less filling than North Indian food.

While some of the most popular dishes associated with the Italian culture include a tempting slice of pizza and a heaping plate of pasta, there is much more to the world of Italian cooking. Throughout the many regions in Italy, the distinctive cuisine of the Italians shines through in a wide-range of eating habits, styles of cooking, and selection of local ingredients. The changing of the times has also influenced Italian food, as the meals served in the pre-Roman era possess both similarities and differences in the cuisine of today.

The culinary history of Italy established a reputation more than 2,000 years ago, which includes an illustrious movement during the Roman Empire. Culturally, food preparation was quite important in the past where flashes of significance have been captured in the only surviving cookbook (Apicius), which dates back to the first century BC.

The spread of Italian food diversity began after the fall of the Roman Empire when individual city states began to uphold separate identities and traditions. Each region began to display its own unique way of cooking, right down to the formation of a meatball to the characteristic cheeses and wine produced in a locale. The north developed Tuscan beef, while black truffles were very popular in Marches. Provolone and mozzarella cheeses developed in the south, as well as a host of interesting citrus fruits.

Diverse types of bread, variations in pasta, and varying food preparation techniques also differed according to region. The southern regions of Italy embrace hard-boiled spaghetti, while the north often prefers a soft egg noodle. Milan is known for their risotto, while Bologna has a deep history regarding tortellini, and Naples is famous for their pizzas.

Over the years, Italian cuisine has greatly evolved in part because of a wealth of outside influences that have added to its characteristic flavor and appeal. In the beginning, ancient Greek cookery became an integrated part of Italian cuisine. Eventually, a wealth of imports found their way into the kitchens of early Italians, who sent Roman ships to collect a variety of important foods, including wheat, wine, exotic ingredients, and fine spices from around the world. Some ships even traveled to faraway locations, such as China, to bring back edible resources that catapulted the depth and variety of Italian cooking styles.

Coastal regions are known for their developments in delicious fish and seafood dishes. For example, the island of Sardinia supplies a more traditional and simple style of cuisine, which often incorporated delicacies, associated with the sea. Swordfish, lobster, anchovies, sardines, and other Mediterranean treats represent Italian cooking of the area. In Sicily (another island region), a great deal of the cooking drew heavily from North African influences. An Arab influence also affected cuisine on the island and within the rest of the south, especially with the introduction of various spices and sweets, such as the Sicilian ice cream cake called cassata.

As for one of the most popular Italian dishes, while the history books often state that pasta was a product of the Chinese brought back by Venetian merchant, Marco Polo, it was actually a rediscovery of a food item eaten during Etruscan and Roman times. It is believed that the first pasta in Italy was made similar to the noodles of today – from the same durum wheat – which was cooked in ovens instead of boiled in water.

Today, the differences in Italian cooking still show through in the distinctions between the north and the south. Each region still carries their own traditions in cooking that reflects deep history and culture with a never ending supply of main courses, appetizers, and desserts that continuously tempts the taste buds.

Source by C. Steendahl

The advancement in technology has certainly had a major effect on the lives of many. This world is becoming a global village and distances no longer a problem. Communications and mass information is just a few clicks away; thanks to the computer related technology, more specifically the utility of internet, which is a part of the information technology.

Social networking websites and chat related applications are now presenting quite a number of advantages to the users. They reduce distances between the users and help them connect with relatives and friends from all over the world. The aim of any social networking site is to make the application and utility user friendly.

With the technological changes and new developments occurring every day, internet users no longer have to face the problems online that they had to face lately due to technical glitches, which resulted in frustration. Now the users no longer have to rummage through heaps of messages to access a particular conversation or read at hyperactive speeds just to keep in touch with the discussion on hand. The systems have become more streamlined and responsive and thus more convenient to the users.

This constant and rapid change in web technology has opened many windows of opportunity for both the users and the developers. The users now have more options to switch to and the developers have to work to develop newer, better, efficient and easy to use portals.

In its early days, E-commerce existed simply as a form of facilitation for commercial and financial transactions. It is one of the few things that have changed with the passage of time. This historic turning of e-commerce occurred about three decades ago.

Technologies such as electronic data exchange and electronic funds transfer have been introduced and they had a revolutionary effect because these allowed the businesses to communicate the commercial documents such as the basics of purchase orders and invoices via electronic network systems securely. The growth of telephonic banking services, credit card transactions and automated teller machines has added a new dimension to e-commerce. There are still innumerable aspects of business and other related issues that are growing as per the users need and the information technology is providing a highly efficient and secure platform to them.

Electronic payment systems have become the engine for almost all online transactions. The major electronic payment systems that govern current online transactions are credit card processing systems and electronic payment gateways. The electronic payment gateways are the companies that facilitate financial transactions online by authenticating credit cards and online bank accounts authorizing certain transactions. They basically form the virtual connectivity between merchant’s website and the credit card companies; this sure reduces the hassle of long bank queues and offer purchasing options when ever and where ever any one pleases to have these while utilizing the splendors of computer technology.

The information technology has come a long way and is ever evolving. It has truly made the world a global village.

Being a Health and Fitness Professional, it is my job to understand terms and definitions which are commonplace to this industry, as well to keep abreast of evolving trends. Through my experience, I have found that a number of terms deserve a little more clarification than that which they are granted.

Aside from clarifying the definition of Health Related Fitness, this article intends to shed some light on a few of the associated terms, and to show their respective distinctions.

Is it simply all in a name?

The fitness world seems to use the concept Health Related Fitness like a generic fitness principle – interchangeable with others like “Physical Fitness”, “Health and Fitness” or simply “Fitness.”

While all of these terms can be included under the broad term Health and Physical Fitness, they individually refer to different aspects – both generic and specific. Unfortunately, references to these and other fitness-related terms are often vague, while consistency in their intended use is meager at best; there is a kind of “generally accepted” use for them, but individuals often rely on own interpretation, and this can lead to confusion.

With that said, does Health Related Fitness simply infer fitness by means of good health? Not quite. That is why we need to understand a little more behind these words before digesting the definition.

How did the term Health Related Physical Fitness come about?

That is a good question. One could probably ask what is this concept all about – can we not simply use the terms “Fitness” or “Physical Fitness” instead?” Why Health “Related”?

The main reason stems from the fact that most health and fitness terms are used inconsistently and often refer to different concepts or notions. Subsequent to the 1996 report from the US Surgeon General (Physical Activity and Health; a report of the Surgeon General), there was a move to try and address the alarming rise in obesity levels among the general American public. Studies and initiatives required standardization among clinicians, health practitioners and fitness trainers to grapple with the task at hand. Enter “Health Related Physical Fitness”, a working term to address the general state of health among the public.

The definition of Health Related Fitness

According to the American College of Sports Medicine (ACSM), the main authority in this field, ineffective definitions with unclear and subjective wordings, as well as definitions containing terms which themselves require defining, have contributed to confusing the term “Physical Fitness.”

There exists no reliable guide for Health and Fitness Professionals to measure “Physical Fitness”, because the term has been so loosely and inconsistently defined. It is therefore that one should consider the concept of Health Related Fitness. The definition therefore centers on the 5 Components of Physical Fitness which relate to “good health.” These Components are:

  • Cardiorespiratory Fitness
  • Body Composition
  • Flexibility
  • Muscular Strength
  • Muscular Endurance

On the other hand, Skill Related Fitness Components are:

  • Balance
  • Reaction Time
  • Coordination
  • Agility
  • Speed
  • Power

According to the Centers for Disease Control and Prevention (CDC), the definition of Physical Fitness emphasizes the difference between Health Related Physical Fitness and Athletic Ability Physical Fitness. Its point-of-departure is the “health” of the US nation, which is often referred to as the “public health perspective.” In that respect, the 5 Health Related Fitness Components are more important than those related to Athletic Ability (or Skill Related Components).

Although the concept of Health Related Fitness has an integral association with “good health”, the 5 Components are addressed individually by health professionals to allow for their measurement.

Now that we have a deeper understanding of the term, what purpose does it serve?

Continuing from where the definition left off, the objective of measuring the 5 Components is to advise clients about their own particular Health Related Fitness, and to use data obtained from the tests to design appropriate exercise programs which can then be evaluated.

The 5 Components contribute evenly to make up a holistic Health Related Fitness, which is of direct interest to the health of the ordinary citizen, in that the concept is normative. In other words, it is a standard which allows for consistent application.

It is therefore important for those working in the health and fitness industry not to mistake “overall physical fitness” with “Health Related Physical fitness.”

To conclude, let us consider this distinction between Physical Fitness and Health Related Fitness

One needs to bear in mind that regular physical exercise can improve overall Physical Fitness, as well as Health Related Fitness. However, overall fitness is a generic term and is up to subjective interpretation, while Health Related Fitness can be assessed.

The distinction therefore, between these two terms, exists in that Health Related Physical Fitness can be measured according to a set of established comparative norms.

This is where the “rubber hits the road.” The guidelines set out by the ACSM enable health professionals to work with clients to assess and measure their response to exercise and prescribe appropriate exercise programs. A client’s progress can then be monitored and adjusted where necessary in order to obtain the desired fitness goals.

 

You don’t have to be a real estate expert to have heard of release agreements. A release is one of the most common types of contracts in the world of law. They are used to allow a company to use someone’s image for commercial use. However, a real estate release agreement isn’t quite the same thing. In most cases, releases are used by prospective buyers to release the seller from the mortgage or liens they have on a property so that the property is debt free. The form is extremely short and is often only one page when presented. Let’s take a look at a typical contract requiring a seller to obtain release of mortgage on a property.

The first part of the contract clearly outlines the date that this agreement is being signed, the names of both parties involved in the transfer of the property as well as any spouses of the members involved in the agreement. The second part of the agreement outlines the terms and conditions that the property in question is under. It goes over how much debt the property has attached to it and whether the property has a mortgage debt or a lien debt associated with it. It also outlines the purchase price of the property and how that purchase price can now be used to pay off any and all debt associated with the property. This type of form is used mostly to ensure that the seller will eliminate all debt from a piece of property when the sale is complete as agreed upon in the original sale agreement. Some people consider this form to be a bit redundant, but you can never be too careful when it comes to legal wrangling and property.

The final part of the agreement only requires the signer to include their names, the amount of the total debt still present on the property and finally, the amount that is being paid off. Much of the contract will simply be pre-typed text, often a template, that outlines the seller’s responsibilities once the sale is finalized.

If the buyer and seller of the property agree beforehand, a real estate release agreement isn’t necessary. It could be part of the original sale agreement that the buyer is responsible for paying off any existing debt on the property and not the responsibility of the seller. Since every legal agreement is different and many of them have their own unique provisions, some real estate release agreements can vary considerably from the one outlined here.

In conclusion, the real estate release agreement is a safeguard instituted by the buyer to ensure that a piece of property that has debt associated with it is paid off in full with the money gained during the sale by the seller so that when the final transfer of the property is finalized, it is debt free. It is vital that this agreement be included if you are buying property that has debt attached to it.

 

The 70’s what a great decade for music and for music lovers too. Music of the 70’s has had a lot of influence on the music we listen to today and of course there are some of us who still have some of our favorite 70’s records and listen to them still. Some of the genres that really came into their own in the 1970’s are Classic Rock, Disco, Southern Rock, Punk Rock, and the birth of Heavy Metal although it was originally known as Hard Rock as well. No matter if you were born into a younger generation there is more than likely a 70’s song or album that you listen to so lets look at some great albums of the 70’s.

More than likely, regarding the music of the 70’s the music genre most closely related to that American decade is Disco, which really came on strong in the mainstream after the film “Saturday Night Fever”. The soundtrack from that movie went on to become one of the greatest selling albums of all time too. Rolling Stone magazine in 2003 placed the album on their 500 greatest albums of all times list, and in the same year, VH1 called it the 57th greatest album of all time. With songs like “Staying Alive”, “Night Fever”, “If I Can’t Have You”, and “Boogie Shoes” it is no surprise that this album soared to the top.

Another genre that really increased in popularity during the 1970’s is Southern Rock. There were a whole slew of Southern Rock bands in the 70’s that really exploded on to that music scene too. Bands like the Allman Brothers, The Outlaws, and Molly Hatchet made some great music, but the ones who set the standard of Southern Rock music of the 70’s is none other than Lynyrd Skynyrd. Lynyrd Skynyrd had four platinum albums in the 70’s, three of which went double platinum. Street Survivors however, showcased the 3-guitar attack of Gaines, Collins, and Rossington behind Ronnie van Zant that other bands try to copy today making Street Survivor their most important album in the 70’s.

The genre of Progressive Rock is another style of music that while born of Psychedelic Rock in the 60’s, really made its bones on the back of earlier artists in the 70’s. Bands like ELO, Utopia, Kansas, and Rush moved into the forefront of the genre maintaining the core of their listeners, while making Prog Rock Top 40 friendly as well. Of all the bands mentioned Rush really is the standard by which all other Prog Rock bands are measured by. Perhaps their most significant contribution in vinyl to music of the 70’s is the bands album “2112”, and the boss track on that album “Passage to Bangkok”

The last of the genres we are going to talk about is of course Heavy Metal, which assaulted Rock and Roll and went mainstream in the 70’s Motorhead, Judas Priest, and Iron Maiden found a home within the genre making fantastic music, but the band that made it all possible is of course Black Sabbath. The album “Black Sabbath” is the undisputed father of Heavy Metal music of the 70s as well as Heavy Metal 70’s records. The three tracks that everyone mentions when discussing this musical masterpiece are “N.I.B.”, “Black Sabbath”, and “Warning” and all agree that this album is the greatest ever of the 1970’s Metal scene.