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According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

The world has undergone enormous changes over the past decade. We now live in a world where communication is paramount. It seems that everyone and everything is connected in some way.

For school students this has made things much more efficient. Research papers that used to involve hours of laborious effort, can now be researched and documented without ever touching a card catalog or a periodical index. Worlds of information are now available at the click of a mouse.

Questions that people pondered without any answer previously can now simply be typed into any convenient search engine and answered almost immediately. There are countless sites filled with informative short articles all over the Internet. Videos and music can now be seen on demand and news from across the world can be delivered in an instant.

There are some people who worry that the technological revolution and evolution we are experiencing today is moving too fast. There seems to be a loss of privacy in some respects and the specter of a Big Brother society looms larger than it has since 1984. Whether their fears are well founded or not will remain to be seen, but it is unlikely that people will ever willingly give up the almost instant connections to our wired world.

Flying in the face of these fears are individuals who share their worlds through their blogs. What used to be shared with only close friends is now put online for millions of people to see if they should happen upon the blogger’s website. Individuals are learning to take advantage of this by using their well placed blogs to sell products and services. The internet has allowed individuals an opportunity to step on to the same playing field as the big boys of business. With the right information and the ability to get it seen, anyone can now reach the masses and share their thoughts, feelings and even sales pitches.

Businesses as well as individuals have come to rely on the Internet as a source of advertising and actual sales. Entire business models have been constructed and thriving based solely on using Internet websites. It is rare today to find a traditional brick and mortar establishment that does not have some type of online presence. Any business that does not adapt and grow to keep up with the newest technology seriously risks being left behind in the wake of their competitors who choose to ride technology’s leading edge.

Time will tell where this all will lead. We should make the most of the positive possibilities technology promises, but we should also keep a careful watch on where we are going.

 

Some people think that automotive fasteners are only useful in automotive industries because of its name. However, such items are also depended upon by aerospace, petrochemical, waste processing, pharmaceutical and even machine industries. Typically, a fastener is derived from materials most specifically metals like iron, aluminum, brass, nickel and stainless steel.

Automotive fasteners are defined as mechanical components in order to hold two or more structures together. They are classified further as nuts, screw, rivets, studs, pins and tie rods. Each of these classifications has its own distinct characteristics. More facts on some of these types of fasteners are discussed in detail through the succeeding paragraphs.

Automotive nuts

Nuts are examples of fasteners used in order to secure a bolt or screw to a certain surface. Depending on the application where it is to be utilized, the nut is classified. Some examples of nuts are also classified depending on its shape and design. In this regard, subcategories include hex nuts, wing nuts, cap nuts and t-nuts. Lug nuts, plate nuts, jam nuts and self-locking nuts are also popular in a lot of automotive industries.

Automotive bolts

These are generally classified as threaded automotive fasteners with threaded pins or rods. Typically, it is easy to detect a bolt because it contains a head on one of its end. Bolts are offered in the market in different sizes and may only be placed depending on the hole’s size where it is to be used. The most common types of automotive bolts are wheel bolts, U-bolts, mounting plate bolts and hub bolts. Rod bolts, lug bolts and radiator bolts are also included in the list.

Automotive washers

Just by hearing the term washer, one may not be able to comprehend well about why it is classified under the list of auto fasteners. Well, automotive washers are those that have small and flat dishes containing holes on its center and are used to hold a load of automotive bolts. It is often found below the nut or the joint in order to prevent leakage as well as distribute pressure. Common examples of automotive washers are bolt lock, hardened, cylinder head, lug nut and radiator washers.

Other types of fasteners

Aside from the three types elaborated above, there are yet other forms of fasteners offered in the market. Studs, for instance are those that have double-ended features and are fastened at both ends. These fasteners are classified according to where they are used and the material utilized to make up such industrial products. Other automotive fasteners are rivets, screws and tie rods.

The reason I love animals so much is that they give off an attitude of happiness, innocence and unconditional love to their people.  Our pets are just as happy being a part of our household as we are of having them with us.

But sometimes an animal comes into our life that is a bit “out there!”

For instance, the dog that has an irrational fear of rain and won’t for the life of him go outside to potty during a rain shower.  Or the cat who hides for hours when a friend comes over.  Or, how about the dog with attachment issues that destroys the house while you’re at work?  Any of these sound familiar?

My cat’s, Sammie and Max, love to hang out on our screened-in patio.  But whenever the garbage truck comes rolling in, they flee for their lives!

It might sound crazy to us, but whatever your animal’s fears or wacky behaviors may be, they are completely legitimate in their minds.

Using essential oils on your animals can really take the edge off of their anxiety, big time!

Because of an animal’s heightened senses, they respond very well to essential oils.  In the wild, animals eat specific plants to heal themselves.  In captivity (our homes), the plant kingdom is not readily available.  Using essential oils on your pet gives them access to the vast healing properties of nature.

The three best essential oils to calm your pets are:

Lavender

Roman Chamomile

Peace & Calming® (a blend from Young Living)

These essential oils can be used to support your animal with; fear of rain and thunderstorms, separation anxiety, hyperactivity, trauma/abuse, depression, Illness, trips to the vet’s office, grief/loss of another family pet and any other situation that causes great stress for your animal, such as garbage trucks!

When you apply essential oils to animals, always remember less is more as animals are very sensitive to essential oils.

Also, with animals, it’s best to dilute essential oils with a carrier oil such as organic olive oil.  I recommend one part essential oil to 1 part carrier oil for all animals EXCEPT cats. The dilution ratio for cats is 1 part essential oil to 10 parts carrier oil.

Use caution with cats!

Any of the essential oils listed in this article are safe for dogs and horses, however; cats are a different story! Cats are extremely sensitive to essential oils containing phenols, such as oregano and thyme. Cats can not effectively metabolize phenols because they lack an enzyme in their liver to digest the phenols. Avoid Peace & Calming® essential oil blend on your cat, as it does contain phenols. Lavender and Roman Chamomile essential oils ARE safe for cats.

How to apply essential oils on dogs, horses and cats:

For calming dogs:

Mix 1 drop Lavender, Roman Chamomile or Peace & Calming® essential oil with 1 drop carrier oil.  Rub this mixture on your dogs pads, ears or comb through their fur.  Apply any time you sense your dog is stressed.

For calming horses:

Mix 1 drop Lavender, Roman Chamomile or Peace & Calming® essential oil with 1 drop carrier oil. Rub this mixture on your horse’s muzzle, ears or cornet bands. Apply any time your horse is stressed.

For calming cats:

Mix 1 drop Lavender or Roman Chamomile essential oil with 10 drops carrier oil. Rub this mixture on your cat’s pads, ears or comb through their fur. Apply any time your cat is stressed.

By the way, the essential oils in this article are also good for easing your anxieties, too!  Dilution is not required on humans.  Just apply a drop or two on your wrists, shoulders or behind your ears.

And the next time you’re opening up a bottle of lavender essential oil, share some with your animal friends!  They’ll thank you!

© 2008 Christa McCourt

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

 

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Here are the different types, available from garage equipment supply dealers:

In-Ground

This type of vehicle lift is assembled below the garage floor. It consists of one or more pistons, depending on the maximum weight capacity. Lifts with one or two pistons are used for compact, mid-sized and full-sized cars. Lifts with three or more pistons are used for larger vehicles, such as buses and RV’s.

Two Post Surface Mounted

The most common vehicle lift utilized today is called a Two Post Surface Mounted lift. On each column, there are lift arms. These are controlled mechanically, electronically or hydraulically.

Multi-Post Runway Automotive Lift

The most common type is the four-post mounted lift, which is extensively used by oil change, transmission, and muffler service shops. You’ll find this type of auto lift in wheel alignment service stations as well. The car is driven onto the two runways and raised, exposing its underside.

Low/Mid Rise Frame Engaging Lift

This type of vehicle lift engages the vehicle’s frame in lifting. There are two ways this type may operate. One way is scissors-style, moving straight up. Another is parallelogram-style, moving forward or backward, while raising or lowering. This type is commonly used for brake, tire, and wheel services as well as auto body repair.

Drive-On Parallelogram

The Drive-On Parallelogram is a surface-mounted vehicle lift. It has two runways where the wheels of the car should be placed. It has a lifting mechanism that moves the vehicle a short distance forward or backward while raising or lowering. The direction depends on the way the lift is mounted.

Scissor Lifts

The Scissor Lift can either be of a fixed pad type or a roll-on frame/underbody engaging type. It has a lifting mechanism that’s similar to the parallelogram lift. Their main difference is that the scissors lift goes up and down on a straight vertical path.

Movable-Type Wheel Engaging Lift

This type of vehicle lift is used for vehicles that are longer than conventional cars, such as buses and trucks. It consists of several lifting columns in sets of two, four, six, or more. The columns can be moved and connected with the other columns so that their movements are synchronized.

 

1. Decide – You must first decide that you have the ability to lead a life of improved health. As time goes on your understanding will expand and within one month you will go from desiring improved health to living for optimal health.

2. Detach – The next step is to detach from emotional burdens you’ve been harboring.

3. Detoxify – After the emotional/psychological component to wellness and health has been resolved all that remains is to rid your body and life of toxins. Since endothelial dysfunction is the foundation of 100% of all disease toxin is defined as anything which interferes with endothelial activity. In the detoxify step I explain all the actions you may choose to perform in order to guarantee yourself a life of optimal health.

4. Everyday – There are multiple activities to promote endothelial function however there are only two simple actions which allow the Joy spot to persist. Doing them over the course of 30 days effortlessly replaces your belief in disease, suffering and discomfort with a belief in your power to control every experience in your life.

Health Benefits:

A private session of this technique has proven to prevent, treat and/or reverse both emotional and physical disease. It has remedied ailments including overeating, anorexia, weight loss, bulimia, stress, social anxiety, performance anxiety, anger, depression, blockages in career, fear and all phobias. It reduces wrinkles and signs of aging making you feel more youthful, vibrant and full of energy. The Perfect Health M.A.P. is superior and unique because it physically improves the function of every organ in the body. Its power is its efficiency which makes it far better than other modalities of attaining emotional freedom. You will experience lasting improvement after just one session.

What is a toxin and why detoxify?

Considering that the endothelium is the root cause of nearly every ailment a toxin is anything that impairs or deplete endothelial function. The scientific research is conclusive. Detoxifying your life stops, reverses and eliminates 95-100% of all physical ailments resulting in perfect health and an optimal quality of life.

How to improve perfect works?

Optimal health is the result of the healthy endothelial function. Emotional distress is the primary cause of endothelial dysfunction throughout the entire body. Once stress has been eliminated you will learn the simple steps to detoxify physically and promote endothelial health in everyday life. This easy to follow process is 100% holistic and effective. It is the scientifically supported way to naturally eliminate the root cause of disease.

 

People save and invest to improve their quality of life. However, it is easy to make mistakes that can cause stress and cost you money. You can avoid those mistakes and keep your investment on track by outlining your financial goals.

It is a common investment mistake for investors to have no idea why they are investing. So, you should ask yourself…

Why are you investing?

Do you know why you are investing? What are you going to do with your money? What is most important in your life?

“Making money” is not a good enough reason to invest. How do you see yourself spending your money in a year? Five years? Ten years? If you can clearly explain your goals, you have taken the first step toward making your own investment plan.

With that in mind, write down your financial goal. One simple sentence is all you need. For example, you can write “buy a home”, “pay for college,” “start a business,” or “retire as a millionaire!”

Next, write down the amount of money you think you will need to accomplish your goals.

Don’t worry about trying to fit in every little cost. You can always revisit your target later when you check your performance. Focus on your goal, and try to write down a target number.

This number will be different depending on your goal. For example, maybe you’re buying a $100,000 home, you may want to save $10,000 for a down payment. Maybe you need $5,000 to start a business or $50,000 to pay for college. If you don’t have much money to invest, you can make up for it by investing over a long period of time.

Finally, consider the importance of your investment goals. How important is your retirement, your kid’s college tuition, or your down payment on a house? The importance of your investment will give you an idea of your risk level.

Every investment has risks.

You don’t want to take too many risks. However, you need to take some risks to earn a reasonable return. Also consider the amount of time you will be invested. If you have more time to invest, you may be able to take risks and still catch up if you run into trouble.

Ask yourself if you are ready to invest before you move on. Be honest with yourself.

You may not need to invest your money. Would you be better off paying off your debt? Can you afford to just save your money rather than invest it? Make sure you can commit enough money and time to investing.

It is important to stay motivated toward your goals and keep them in mind when you invest. Every investment decision you make should move you closer to your goals. You should be willing to learn, improve, and work toward your goals as you invest.

If you can stay committed and keep that motivation toward your investment goals, you are much more likely to succeed!

A. Michael Hayes, Jr

You can learn more about how to achieve your financial goals at my website, Great-Mutual-Funds.com.

Nobody knows your business better than you do. After all, you are the CEO. You know what the engineers do; you know what the production managers do; and nobody understands the sales process better than you. You know who is carrying their weight and who isn’t. That is, unless we’re talking about the finance and accounting managers.

Most CEO’s, especially in small and mid-size enterprises, come from operational or sales backgrounds. They have often gained some knowledge of finance and accounting through their careers, but only to the extent necessary. But as the CEO, they must make judgments about the performance and competence of the accountants as well as the operations and sales managers.

So, how does the diligent CEO evaluate the finance and accounting functions in his company? All too often, the CEO assigns a qualitative value based on the quantitative message. In other words, if the Controller delivers a positive, upbeat financial report, the CEO will have positive feelings toward the Controller. And if the Controller delivers a bleak message, the CEO will have a negative reaction to the person. Unfortunately, “shooting the messenger” is not at all uncommon.

The dangers inherent in this approach should be obvious. The Controller (or CFO, bookkeeper, whoever) may realize that in order to protect their career, they need to make the numbers look better than they really are, or they need to draw attention away from negative matters and focus on positive matters. This raises the probability that important issues won’t get the attention they deserve. It also raises the probability that good people will be lost for the wrong reasons.

The CEO’s of large public companies have a big advantage when it comes to evaluating the performance of the finance department. They have the audit committee of the board of directors, the auditors, the SEC, Wall Street analyst and public shareholders giving them feedback. In smaller businesses, however, CEO’s need to develop their own methods and processes for evaluating the performance of their financial managers.

Here are a few suggestions for the small business CEO:

Timely and Accurate Financial Reports

Chances are that at some point in your career, you have been advised that you should insist on “timely and accurate” financial reports from your accounting group. Unfortunately, you are probably a very good judge of what is timely, but you may not be nearly as good a judge of what is accurate. Certainly, you don’t have the time to test the recording of transactions and to verify the accuracy of reports, but there are some things that you can and should do.

  • Insist that financial reports include comparisons over a number of periods. This will allow you to judge the consistency of recording and reporting transactions.
  • Make sure that all anomalies are explained.
  • Recurring expenses such as rents and utilities should be reported in the appropriate period. An explanation that – “there are two rents in April because we paid May early” – is unacceptable. The May rent should be reported as a May expense.
  • Occasionally, ask to be reminded about the company’s policies for recording revenues, capitalizing costs, etc.

Beyond Monthly Financial Reports

You should expect to get information from your accounting and finance groups on a daily basis, not just when monthly financial reports are due. Some good examples are:

  • Daily cash balance reports.
  • Accounts receivable collection updates.
  • Cash flow forecasts (cash requirements)
  • Significant or unusual transactions.

Consistent Work Habits

We’ve all known people who took it easy for weeks, then pulled an all-nighter to meet a deadline. Such inconsistent work habits are strong indicators that the individual is not attentive to processes. It also sharply raises the probability of errors in the frantic last-minute activities.

Willingness to Be Controversial

As the CEO, you need to make it very clear to the finance/accounting managers that you expect frank and honest information and that they will not be victims of “shoot the messenger” thinking. Once that assurance is given, your financial managers should be an integral part of your company’s management team. They should not be reluctant to express their opinions and concerns to you or to other department leaders.